Fashion Week Goes Eco-Chic
Lara Miller Spring 2010 collection
Several years ago, it was hard to find eco-fashion in stores, aside from a pair of bamboo socks. Now, Miller sells her designs in more than 40 stores across the country, and stores like Target, H&M, Saks Fifth Avenue and Barneys New York have embraced eco-friendly fashion lines.
Although manufacturing eco-friendly fashion is a cause Miller feels strongly about, it isn't exactly economically friendly. Miller says materials like organic cotton and bamboo can be expensive because they are hard to find. "Silk is actually the least expensive fiber I work with because it's already so popular," she says. As eco-fashion gains popularity, Miller says she expects prices to get better—for both designers and shoppers.
If you can't find eco-fashion in stores near you, Miller says there are other ways to be green. "I really think there is something to be said about investing in pieces you feel really strongly about versus buying 20 throwaway garments from Target—and then literally throwing them away into a landfill."
Although manufacturing eco-friendly fashion is a cause Miller feels strongly about, it isn't exactly economically friendly. Miller says materials like organic cotton and bamboo can be expensive because they are hard to find. "Silk is actually the least expensive fiber I work with because it's already so popular," she says. As eco-fashion gains popularity, Miller says she expects prices to get better—for both designers and shoppers.
If you can't find eco-fashion in stores near you, Miller says there are other ways to be green. "I really think there is something to be said about investing in pieces you feel really strongly about versus buying 20 throwaway garments from Target—and then literally throwing them away into a landfill."
No comments:
Post a Comment